Post synopsis: Are you an aspiring course creator but cannot fathom what your course topic should be? This post explores the three Ps every course creator should consider to come up with their first (or next) amazing course topic.
How to identify your course topic
When thinking about a course topic, consider the 3Ps:
The topic you choose for your course on should be a topic of passion for you. At the end of the day, you are offering a transformation or a solution to your learners’ problem. And for this to happen, you need to truly understand and believe in the topic you are offering to teach. You need to be able to put yourself in your learners’ shoes and live their “before” state and then imagine their “after” state. And then you need to figure out the specifics that you need to include in your course to move them from the “before” to the “after.” If one roadmap isn’t ideal, find another. Be ready to become your own guinea pig to make things easy for your learner. Without this passion, you may still end of creating a course but you will most certainly not create a learner-focused, transformational course.
As a course creator, you are taking on the role of an educator. it is therefore, imperative that you are proficient in what you teach. Because you know, passion isn’t enough when it comes to course creation! Sad but true. For example, you may be passionate about (read: tempted to) create a course on Instagram marketing because it’s such an important part of the digital world today. But hold off until you have some experience and proven results in the said field. Get really good at what you do, become an expert or at least get as close to being an expert as you can before you think of creating a course.
Lastly, as much as you want to transform someone’s life through your courses, it is also your trade. And if your chosen topic isn’t going to rake in the moolah, there is no point creating it. At least not as part of your business. So, make sure you are going after a profitable topic. How to know if a topic is profitable, you ask? Gauge its NEED vs. WANT in the market. Your students are interested in the transformation, the solution, the result your course will offer. If you can convince them of the expected outcome backed by your success rate, price will never be an issue for you.
Once you find the sweet spot that encompasses all three aforementioned elements, you’ve found your course topic.
Have you already identified your course topic?
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