As an online business owner, you need to create and share regular content pieces with your target audience.
While you will position some of your content pieces as value-building, free advice, there will also be plenty that will be used as marketing collateral. Or, it perhaps it could be the content for your next big course or webinar!
Whether you choose to distribute your content in the written form or in the spoken form, content creation is an integral part of every online entrepreneur’s business. And making it engaging is imperative.
Implement one, some, or all of the following ideas in your next content (especially teaching pieces) and see your audience engage more freely and repeatedly.
Easy Tips to Create Engaging Content Pieces
- Leverage statistics/facts/quotes: Numbers resonate with people and can even influence their thinking about certain subjects. Research your content (where applicable) and present your findings using colorful charts and graphs. Alternatively, present striking facts (such as “did you know that…”) that will make your readers go “whoa”. And quotes, well, who doesn’t love those?!
- Use multimedia: This is somewhat related to the previous point. Using powerful visual or aural mediums help evoke strong emotional reactions. This, in turn, creates a highly receptive mindset for your story. Intersperse your content with images, graphics, animation, sound bites, etc. Show relevant video clips, newspaper or book excerpts. When all else fails, humor saves.
- Pose a problem: Use a personal story, famous quote, or fictitious scenario to talk about the problem you are about to address in your content piece. Work your way through the problem using examples, non-examples, scenarios, interviews, etc. For example, use superlative examples to invoke a sense of hope, aspiration, and positivity. Use negative or mediocre examples to invoke a sense of disruption, shock, or controversy.
- Invite audience interaction: Your audience loves to interact because it gives them a sense of control. However, most “course platforms” available to business owners do not come with features (or cheap!) that invite user interaction. If you can invest in creating or subscribing to a robust Learner Management System (LMS) for yourself, I say do it. If not, look for workarounds. For example, if ask your students to state their opinions in the discussion board. Or, ask them to complete surveys. Or, better still (and I highly recommend), create a channel between you and the learners—a community—where your students and you can interact LIVE at regular intervals. This could be a Facebook Group, a weekly Zoom call, or an Instagram Live.
- Contextualize the learning: Without establishing relevance and contextualizing your content, it is impossible to reel the learner in. Tell them what’s in it for them. What problem will be solve by going through your blog post or course? What dreams or aspirations will be stroke for them? And then, present what they can relate to. For example, if you teach training routines of professional baseball players to an accountant, it’s really of no use as far as learning goes. But it could be useful to an aspiring basketball player.
One more thing…
It’s not unusual for your readers to be on your website, a webinar, or going through your course and yet be completely zoned out. Mix things up at regular intervals to keep your audience alert, interested, and engaged 🙂
If you are keen to work with me to create a beautiful, learner-centric course (details here), I invite you to apply for a free discovery session so we can connect at the earliest.