We are all in the business of selling solutions. These solutions—whether products or services—are meant to alleviate the problems faced by a specific group of people. This is your clientele. But this group is not necessarily the same as your audience. If anything, your clientele is a subset of your audience. As business owners, it […]
View DetailsAs an online business owner, you need to create and share regular content pieces with your target audience. While you will position some of your content pieces as value-building, free advice, there will also be plenty that will be used as marketing collateral. Or, it perhaps it could be the content for your next big […]
View DetailsWant your students to eagerly share their transformation stories with others? Here’s how to convert your students into your biggest marketing plan.
View Details