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As entrepreneurs and bloggers who also have other responsibilities, such as rising young children or working/going to school full-time, it’s natural for you to feel drained out and it takes a lot to motivate yourself. As a result, often your blogging commitments fall by the wayside.

But you don’t want to let go of those commitments. It is essential to keep your audience connected to you and your brand throughout the year. And especially during the busy times because your existing audience is going through the same motions and is looking for support. Additionally, there are a lot of new people looking to start something new. Again, they need inspiration and motivation.

So how do you ensure you are still putting up quality posts even when you don’t have the time to write one?

There are several things you could do. If you don’t have enough time to create a new blog post every single week, consider posting short videos on YouTube or going live on Facebook. Appearing on camera is a very popular way of connecting with one’s audience these days. I love people who do.

But, if a camera is not your best friend, you could still be adding value by updating and reusing some of your old blog posts and republishing them.

5 Ways to Update and Reuse Old Blog Posts

Update content

This is the most common way to update old blog posts.

As a blogger, you will often write topical content that is relevant for a particular time. For example, perhaps you created a product or service walkthrough or tutorial. After six months or a year, the product may get new features or the navigation may change. Use the busy times to update such posts. It may sound like a lot of work, but you won’t have to spend as much time thinking of an introduction, context, and conclusion. Within the tutorial too, you won’t need to update all of it–only the relevant steps.

Another example: if you are a food blogger, perhaps you wrote a recipe two years ago and now know of a better ingredient to use. You could update the recipe accordingly.

While you are at it, apply the best practices to write sticky blog posts.

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Build it up or break it down

Do you have an epic blog post that you think is going to help your audience but no one seems to be reading it? Consider splitting the post into a series of several posts or lists.

Alternatively, if you have an epic list post that has the potential to be discussed in depth, break it down into several blog posts.wherein you create a post for each list item and discuss it in greater detail.

Another option: if you have a series of topics that belong to a larger category, consider combining them into one epic post or publishing it as an eBook.

Create an opt-in resource

Do you have one or more blog posts that you are super proud of? Consider creating a free opt-in resource using these blog posts. This works particularly well if you have a really in-depth post or a series of posts that you can combine and publish as an eBook (see the previous point for ideas on how to find an eBook idea).

Alternatively, and an even easier option is to create checklists, workbooks, infographics, or cheat sheets for existing posts. Your audience is always looking for a quick win and what better way to equip them for that win than to give them a checklist or cheat sheet.

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Coming up with new blog post ideas can be quite a task for some of us. This post explores easy tips to #reuse old #blog costs to #create new #content easily. Click the image.

Convert to a new delivery format

People learn in different ways–that’s the first rule of teaching.

Traditionally, bloggers create written content. But today, as newer formats become available, do not ignore them. Think about this: you already have the content ready. Why not use that content to serve people who don’t have the time to sit and read your blog posts.

Additionally, this is also a great strategy for gaining new followers. For example, when you post videos on YouTube or launch a podcast, your visitors/listeners will also comprise of people who do not already know of your blog.

I am currently recording videos for some of my already-published blog posts. I am condensing the information into bite-size chunks so that the videos can be shared as quick wins.

Optimize for search engines

SEO is one of the most important strategies that will help your posts rank high on search engines.

But, SEO strategies keep evolving with time. What works today may not work tomorrow. Therefore, it’s imperative to update your posts periodically to match the most-recent SEO guidelines.

Revisit an existing post and add internal links to your other existing posts. This will direct your readers to other relevant posts they can benefit from on your website. Consequently, the visitors will stay on your website for longer duration. Search engines love that.

Another thing you should look out for is broken links. Often, due to changes in the domain or structure of your website or an external source you have linked, links do not point to the correct destination. Use any of the broken link checkers available online to see a list of links that you should look into. You won’t be able to fix each and every link, especially when it comes to external links (often found in the comments section). So, don’t get stressed too about it.

While you are at it, optimize your images for search engines. Additionally, check whether your images can be switched out with newer images that reflect your brand.

So, there you have it. Try these tips to continue publishing content even when times are busy or your motivation levels are not at their peak.

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35 Responses

  1. I too find that it is a good idea to go back and reuse old posts. It not only helps get them up to date, it keeps your website looking fresh and new.

  2. Love these ideas! I never thought to include old posts in a YouTube video. YouTube is something I want to try out soon because I know the future is in video!

  3. I have been working on optimizing and updating old blog posts but I totally love the idea of breaking it down (or building it up). That is truly brilliant and something I will definitely put on my list.

  4. Great tips! I’ve heard about reusing content, but wasn’t sure how! Now my question is: do you just revamp it and let it be? Or do you delete the old and post the new as if it was a brand new post?

    • If you are modifying the content just a bit (for e.g., adding an editor’s note or an affiliate link), simply update the post and promote via social media, email, etc. If the modification is major (for e.g. change in process, procedure, new or discontinued features of a product, etc.), republish the post on the current or a future date.
      However, in both situations, do NOT change the permalink (post URL). Hope this helps.

  5. Great advice. I have updated a post from last year ready for republish next week. I am also creating new or refreshed images and pins for old posts. SEO is a great tip as I have learned more and can implement new knowledge.

  6. These are good tips. I realized that I used many of them like revamping content and pictures, SEO optimizing the post. Converting to video is something I haven’t explored as yet.

    • Yup, converting to other formats is a great way to get more eyeballs on your content. Your blog post is a ready script too.

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