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Are you scared of producing videos for your audience?

One of the most common concerns I hear on my discovery calls is the reluctance of being on camera. Next comes the overwhelm of dealing with “all the tech” involved in creating videos.

Let me address the technology part first.

I believe technology is not something one needs to be wary of…at all. Every new thing scares us but give it a try anyway. And if it doesn’t work out, you can always delegate the job to someone else.

Did you know I started a YouTube channel in 2014 and shut it down after just four months during which time I uploaded 14 videos. I just didn’t like being on camera. But, I LOVED editing the videos. I taught myself how to use iMovie editor and produced very nice videos that gained me around 42 subscribers before I shut it down. 

So, I understand when someone says the reason they are not producing courses is because courses are video-heavy and they just don’t want to be on camera.

But here’s the thing: videos are important because they help bridge the distance between you and your student, albeit virtually.


Not every screen of your course needs to be a direct-to-camera video. 

You don’t need to be seen on every screen. Period.

Here’s the list of screens where in-camera videos are most effective:

  • Welcome screen, such as Introduction, Relevance, Course Goal, and Expected Learning Outcomes
  • Live demonstration screens
  • Motivational and call-to-action screens
  • Appreciation screens, such as feedback after an assessment quiz
  • Concluding screen

That’s all. Anything over and above this is a bonus.

So, what about the remaining 10,000 screens?

If you have the personality and love for the camera, you can record yourself for other screens as well, but ensure monotony doesn’t set in. 

Remember, every learner learns differently. Judicious use of various presentation styles taps into each unique learning style, thus making your course more effective and well-received.

Experiment with different video styles for the remaining screens. I discussed a number of ways to freshen up and elevate the style of your videos in this post.

Or, choose an alternative presentation styles, such as:

  • Text + image for facts
  • Animation for concepts and principles
  • Flowcharts and visual maps for processes and procedures
  • Infographic for summary

Use these styles on their own, or embed them in your videos.

Play around and see what works for your audience.

Even if something bombs, you can modify that particular section in the next release.

All this is to say, don’t let video and video technology hold you back. Never.

If you have any questions about a course you’re struggling to build, ask away in the comment box.

Does the thought of producing videos for your audience overwhelm you?

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